What makes for great direct mail? It’s content, but it’s also timing and frequency. To be effective, you need to strike a balance.
When it comes to ordering print, did you know that you can save money by changing from traditional ordering methods to a streamlined automated storefront?
When you are displaying at a trade show, you’ve got one shot to breakthrough, so don’t miss a single opportunity to engage with potential customers.
You make a significant investment in your print marketing. Yet even with the most targeted, well-concepted campaign, sometimes you don’t net the sale. Why?
Whether you’ve been in direct mail for years or you’re just getting started, here are five things you should expect from your direct mail provider, even if you’ve been working with them for years.
Incentives are critical to getting people to respond to your marketing but not every incentive will motivate every buyer. The two must match properly.