Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too.
When you are displaying at a trade show, you’ve got one shot to breakthrough, so don’t miss a single opportunity to engage with potential customers.
You make a significant investment in your print marketing. Yet even with the most targeted, well-concepted campaign, sometimes you don’t net the sale. Why?
Whether you’ve been in direct mail for years or you’re just getting started, here are five things you should expect from your direct mail provider, even if you’ve been working with them for years.
Incentives are critical to getting people to respond to your marketing but not every incentive will motivate every buyer. The two must match properly.
If you had to identify the most important component of your marketing, what would you say? Did you say your mailing list? Learn how to keep your list great.