Get Your Pre-Game On! 4 Steps to Effective Targeting

By |July 6th, 2016|

When creating any direct mail or email campaign, smart pre-game strategies set you up for the win. Here are four pre-game strategies for maximizing your efforts.

QR Codes Connect Marketers and Buyers in Today's World of Social Distancing

By |July 6th, 2016|

In today's world of social distancing and working from home, marketers are seeing an exploding use of QR Codes.

STRONGER TOGETHER Direct Mail + Digital: Two superhero techniques join forces

By |July 6th, 2016|

Print and digital marketing—stronger, better, and more effective together than working alone.

Want to Sell More? Get Customers to Care About Your Mail

By |July 6th, 2016|

Your customer communications, whether print, email, or mobile, are the face of your business. If your conversation isn’t meaningful, your products never get noticed.

How to Stay in Touch Without Being Annoying

By |July 6th, 2016|

What makes for great direct mail? It’s content, but it’s also timing and frequency. To be effective, you need to strike a balance.

Saving Money on Print by Using Digital Storefronts

By |July 6th, 2016|

When it comes to ordering print, did you know that you can save money by changing from traditional ordering methods to a streamlined automated storefront?

Make It Personal: It's Not Optional Anymore

By |July 6th, 2016|

Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too.

Consumers Continue Their Love Affair with Print

By |July 6th, 2016|

Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too.

3 Multichannel Marketing Stats to Inspire You

By |July 6th, 2016|

Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too.

Don’t Miss Your Chance: Maximizing Your Trade Show Success

By |July 6th, 2016|

When you are displaying at a trade show, you’ve got one shot to breakthrough, so don’t miss a single opportunity to engage with potential customers.

Want to Sell More? Keep It Dripping!

By |July 6th, 2016|

If you keep hearing the term drip marketing, there's a reason. It's a powerful lead nurturing tool that works.

Get More from Your Print Budget with Retargeting

By |July 6th, 2016|

You make a significant investment in your print marketing. Yet even with the most targeted, well-concepted campaign, sometimes you don’t net the sale. Why?

What to Expect with a Best-in-Class Direct Mail Provider

By |July 6th, 2016|

Whether you’ve been in direct mail for years or you’re just getting started, here are five things you should expect from your direct mail provider, even if you’ve been working with them for years.

Why Your Text Should Have Color, Too

By |July 6th, 2016|

When it comes to images, we know that color pushes the needle when it comes to motivating buyers.

Why Does Channel Selection Matter?

By |July 6th, 2016|

When it comes to choosing marketing channels, Millennials always want digital, the Silent Generation wants print, but the reality is often far different.