Make It Personal: It's Not Optional Anymore

By |July 6th, 2016|

Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too.

Consumers Continue Their Love Affair with Print

By |July 6th, 2016|

Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too.

3 Multichannel Marketing Stats to Inspire You

By |July 6th, 2016|

Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too.

Don’t Miss Your Chance: Maximizing Your Trade Show Success

By |July 6th, 2016|

When you are displaying at a trade show, you’ve got one shot to breakthrough, so don’t miss a single opportunity to engage with potential customers.

Want to Sell More? Keep It Dripping!

By |July 6th, 2016|

If you keep hearing the term drip marketing, there's a reason. It's a powerful lead nurturing tool that works.

Get More from Your Print Budget with Retargeting

By |July 6th, 2016|

You make a significant investment in your print marketing. Yet even with the most targeted, well-concepted campaign, sometimes you don’t net the sale. Why?

What to Expect with a Best-in-Class Direct Mail Provider

By |July 6th, 2016|

Whether you’ve been in direct mail for years or you’re just getting started, here are five things you should expect from your direct mail provider, even if you’ve been working with them for years.

Why Your Text Should Have Color, Too

By |July 6th, 2016|

When it comes to images, we know that color pushes the needle when it comes to motivating buyers.

Why Does Channel Selection Matter?

By |July 6th, 2016|

When it comes to choosing marketing channels, Millennials always want digital, the Silent Generation wants print, but the reality is often far different.

3 Ways to Sell More to Existing Customers

By |July 6th, 2016|

Think you have to go out and drum up new customers in order to increase your sales? There are ways to increase your sales from existing customers, too.

Keep the Conversation Going!

By |July 6th, 2016|

When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending the conversation.

5 Keys to Customer Acquisition

By |July 6th, 2016|

When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending the conversation.

Got Incentive? Are You Matching the Right Incentive to the Right Audience?

By |July 6th, 2016|

Incentives are critical to getting people to respond to your marketing but not every incentive will motivate every buyer. The two must match properly.

Are You Giving Your Mailing List Enough Love?

By |July 6th, 2016|

If you had to identify the most important component of your marketing, what would you say? Did you say your mailing list? Learn how to keep your list great.

Why Invest in Customer Loyalty? 3 Reasons

By |July 6th, 2016|

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